With a century of experience in the meat industry, the family behind Dayfresh have brought their concept into the modern age with a new muti-purpose premises that offers customers that little bit more. Many people have often passed by Dayfresh Meats and Grill outlet in Naxxar Road, Birkirkara, and wondered, “is it a butcher, a steakhouse, a cafe’, what? Cesula is a family name in the meat industry that goes back a century and is one of the few firms that has always kept a personal relationship with its customers.
With a century of experience in the meat industry, the family behind Dayfresh have brought their concept into the modern age with a new muti-purpose premises that offers customers that little bit more.
Right from their very first store on the main road of Hamrun, Dayfresh have always strived to bring the best fresh meats into Maltese homes. This was no easy task in the days when whole carcasses had to be sawed by hand and ice boxes used to keep that meat fresh. There was no air-conditioners and not even fridges to keep the meat from rotting in those days so it was experience in the industry that gave them a reputation for the freshest cuts of meat.
In 1980, Dayfresh moved to a newer, more modern shop further up the road in Hamrun, which featured luxuries of cold rooms, cutting equipment, refrigerated displays and brand new décor. The move required lots of hard work but this was appreciated by customers and they remained loyal for years to come.
By 2008, Dayfresh opened their next generation concept butcher shop in Constitution Street, Mosta, with more modern and state of the art design, tools and equipment. The opening day was like a child’s first day at school, new place, new locality, new concept, new products but as always they remained humble and in contact in contact with their customer so that getting to know new customers needs was as smooth as possible. To this day, Dayfresh continue to innovate to make sure there are always new fresh meat options available.
Their new establishment, which opened in 2014, is a new concept butcher shop with an in-house casual steakhouse. The new concept is set on a 180 square meter footprint which includes a butcher and kitchen section, a laboratory where staff come up with new meat savouries, individual cold rooms, washing areas, a restaurant and wine section that can accommodate approximately 50 covers.
The idea is that customers can choose the meat they would normally buy at the butcher’s shop, thus ensuring the meat they are buying is of the freshest kind. They can either take the meat home, or choose to have it cooked at the grill. Homemade products available include a variety of sausages, Angus burgers, involtini, fresh marinated meats, different types of stuffing speciality cuts of Angus, Charolias, Kobe beef, Argentinian beef, mil-fed veal, poultry, game, pork and lamb, amongst many other-s. There are also daily specialties like Tennessee-glazed ribs, spit roast chicken, rabbit stews, slow roast beef, pulled pork among others. Customers can choose to have their meant accompanies by antipasto, side salad, vegetables or traditional baked potatoes. To compliment customers can choose from a selection of wines, coffee and soft drinks at reasonable prices. This is a casual concept butcher and steakhouse where customers can din in or out all day from 10am till 10pm from al little as €5.95 or grab one of the freshly-prepared, ready-to-cook items and make a speciality meal at home with the freshest of ingredients.
As they say, “and old ox makes a straight furrow” so if you’re in for a juicy steak or some fresh savouries, visit one of the Dayfresh outlets and be part of the Cesulas’ 100 years of experience.